Pinterest marketing is using Pinterest to increase the company 's visibility as a tool. Pinterest marketing is not only for bloggers, but also for any company that uses a visual medium to expand their audience. Pinterest brings organic traffic back to a website and helps raise a brand or company 's overall visibility.
How it works ?
Marketing for Pinterest uses Pinterest to raise the popularity of the brand as a tool. Marketing on Pinterest is not only for bloggers, but also for any business that uses a visual medium to widen their audience. Pinterest brings organic traffic back to a website and helps increase the overall profile of a brand or business.
The platform is usually used by Pinterest users to save ideas and items that you want to remember or revisit later. It is also used for bookmarking blog posts or documents that you want to read later. As it focuses mainly on study and motivation, Pinterest is distinct from other "social media" networks. If Facebook and Instagram concentrate more on sharing your life 's data or blogging, Pinterest is for inspiration, study and purchasing.
Though Pinterest is smaller than some of the other social media platforms, it accounted for 65 percent of all social media revenues as of May 2018. Referral traffic implies that individuals start on one site, but a connection or content that refers them to a different site is provided from that site.
Special Features for Pinterest
Pinterest has some unique features that make it attractive to those on other sites that may not respond to marketing. To save stuff that users may be interested in or may want to purchase later, it utilises an old-school Pin board concept.
Here are a few of those characteristics:
Boards are containers of similarly categorised material; each board includes content with a common theme or interest; one board, for example, may be "New Mom Guidance" while another may be "Long-term Financial Planning for Millennials" to protect your finances.
2. Secret boards:
Secret boards are the same as boards, except that no one can see a secret board except you or others you have invited to pin on the board with you; you can make a secret board public at any time.
3. Group boards:
Group boards operate the same as normal boards, except that multiple pinners share material on a group board
A Pin is a graphic or image you add to a board; a Pin typically links to an external website such as a blog post, sales page or product page.
5. Repinning :
Repinning is when you take the material of someone already pinned on Pinterest and pin it on one of your own boards; you post it on your own Pinterest profile by repinning it.
Pinterest focuses on providing its users with the things they are most interested in, and what they can take inspiration from. The main purpose of Pinterest is to "link everyone in the world through the 'things' they find fascinating." Therefore, through finding ways to interest and motivate your potential customers, you can use Pinterest efficiently.