Web Analytics - Conversion

• Web Analytics - Conversion Lesson

  Conversion is when your website is accessed by a user and performs an operation, such as purchasing, signing up, downloading, etc. 

  
  

  Objectives 

  
  

  In analytics, goals are used for monitoring the execution of particular acts. You may calculate the rate of success with the aid of targets. In various sectors, targets are calculated differently. For instance, when a product is sold, you can calculate the target on an e-commerce website. In a software corporation, when a software product is sold, you can calculate the target. 

  
  

  Kinds of Goals 

  
  

  The goals can be split into the following categories: 

  
  

  To find page views of a website, Destination Target-Destination goal is used. To complete your objective, put a destination URL in the destination area. 

  
  

  Duration Goal: 

  With the aid of the duration target, you can calculate user engagement. To quantify the objectives, you may define hours, minutes, and the second sector. If a user spends more than that amount of time on the website, then the objective is accomplished.

  
  

  Event Goals: 

  User engagement with the event on the web can be calculated. As event targets, it is called. To create this target, you must have at least one case. 

  
  

  Goal of pages/session: 

  You can calculate user interaction with the goal of pages/session. First you need to decide how many page views/sessions count as the complete target. Then you can evaluate how many tasks are achieved with the aid of the objective metric.

  
  

  Funnels 

  
  

  Funnels are the steps necessary to achieve your goals. You may study the finishing steps of your objectives with the aid of funnels. Let's presume that product sales are the target of an e-commerce business. So the steps to buy the commodity are the funnels. After packing the items, if most of the visitors leave the website, then you have to check why users leave. Is there any problem with the segment on the cart? This will help you boost the performance of your product or sell the products by taking steps for the products sale.

  
  

  Funnels of Multi-Channel- 

  
  

  The Multi-Channel Funnel (MCF) report reveals the collaboration of the marketing networks. The MCF report shows how many conversions are carried out and which channel is used. The following information can be found in the MCF study − 

  Assisted conversion You can find which channel has helped the largest number of conversions in assisted conversion.