In order to find the actionable objects, segmentation is the method that segregates the data. For example, for a "country," and one for a specific city, you can categorise your entire website traffic data as one section.
You can make the segments for the users as one who bought your products; one who visited your website only and likewise. You can target those audiences with the assistance of this segment during the remarketing.
In order to analyse website traffic, data segmentation is very useful. With the help of segmentation, you can evaluate traffic insight in analytics. In Google analytics, the following picture illustrates how to incorporate segments.
For a website, according to Acquisition, Targets, and Platforms, you can segment total traffic. The modes of acquisition segmentation proceed,
It displays just the website's organic traffic. You will find which search engine is working for you (Google, Yahoo, Bing, Baidu, Aol, etc.). The top keywords that send visitors to your website can also be identified with the aid of organic traffic.
This section displays the overall traffic of the website for referrals. You can find the top website referrals that send traffic to your website with the aid of this section.
This section allows you to specifically find the traffic that visits your website.
You can analyse social traffic with the aid of the social section. How much traffic do you receive from social networks? The network (Facebook, G+, Twitter, Pinterest, Stumbleupon, Reddit, etc.) sends traffic to your website on social media. You will create potential plans for social media with the aid of this section.
Definitions that are similar:
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The term Conversion refers to the number of visits that have been converted, which in turn corresponds to visits that have achieved their objectives...
Profiling is the automatic processing of personal data, as described in the GDPR, consisting of the use of such personal data for the assessment of personal data.