Web Analytics - Key Metrics

• Web Analytics - Key Metrics Lesson

  For your business, you need to find a few main metrics. You've got a website and it's got a tracking code. Now you need to make sure what the calculation is going to be. Analyzing will help you attract and keep your client. 

  
  

  What To Calculate 

  
  

  Audience Groups 

  
  

  The number of views on a website is Pageviews-Pageviews. In a single session, multiple pageviews are possible. If page visits are increased, AdSense revenue and average website time would be directly affected.

  
  

  Bounce rate 

  The bounce rate reflects the percentage of visitors returning to your website only after visiting one page. This helps you to understand how many visitors do this. When a website's bounce rate rises, the webmaster should be concerned. 

  
  

  Pages per session: 

  The number of pages surfed in a single session is Pages/session. For example, a user landed on your website and surfed 3 pages, then the website pages/session is 3.

  
  

  Demographic information illustrates age and gender in demographic data. You can find the percentage of male / female tourists coming to your website with the aid of Demographic Data. You can make a strategy according to genders by analysing the ratio of this data. Information on the age group helps you find out what percentage of the age group visits your website. So with the highest percentage of age group tourists, you can build a plan.

  
  

  Devices: 

  This information shows information about the devices. You can easily find how many percentages of visitors come from phones, how many come from the web, how many come from tablets, etc. in system information. If there is high mobile traffic, you need to make your website sensitive.

  
  

  Content from the Platform 

  
  

  Landing pages are the pages where travellers land first (normally, the landing pages are the home pages of the websites). The website's top pages can be found with the help of these metrics. Using these metrics, you can analyse the amount of pages that generate 50 percent or more website traffic. So you can easily recognise the kind of content works for you. In addition, you can prepare the next content strategy based on this review.

  
  

  Site speed: 

  Site speed (average page load time) is the metric used to verify page timing. Using these metrics, you will figure out which page will take longer to load, how many pages will take longer to load, etc.