Optimizely is a forum for optimization to evaluate and verify modifications and the web page's current look. It also decides which layout to go with eventually. To develop and evaluate your website, it utilises A/B Testing, Multipage, and Multivariate Testing.
A great feature of Optimizely is that it's not mandatory for you to be a technical expert. In your HTML, you only need to insert the deployed code provided by Optimizely. You can trace something, take some action, and make any changes in you after putting it.
In order to create an account, coordinate tasks, and experiment, Optimizely provides you with administrative and management features. This facility allows you to monitor clicks, conversions, registrations, etc.
With the Optimizely interface, you are allowed to run tests and use custom integrations. Everything you need is—
Monitoring your tests is the next move. You have to verify which landing pages perform well. What draws such visitors? What's the rate of bounce? Understand the statistics, philtre the areas that do not work, and conclude the test.
Optimizing provides you a deeper understanding of optimising the conversion rate and running tests.