In order to learn the behaviour of clients on your website, you have to leverage data to drive insights. There is nothing in it that is new. What is changing the game are emerging social media, e-commerce, and mobile analytics trends, as these are new game changers in the digital world.
Analytics from Social Media
Social Media Analytics involves collecting and analysing data from social media platforms to derive information in order to make business decisions. To uncover sentiments across online sources, it provides powerful customer insight. In order to predict customer behaviour, to discover patterns and trends, and to take quick decisions to improve online reputation, you tend to take control of Social Media Analytics. Social Media Analytics also allows you to identify key influencers within the system.
Social Analytics from Google
It is a free tool that allows you to add outcomes from social media to your analysis report. You get to know about your company, what's in the air. How many people through social media interacted with your website and how many liked and shared your content.
To give you an overall view of what people talk about you on social media, it combines Twitter, Facebook, and Google Plus into one dashboard
Insights on Facebook
In your marketing campaign, Facebook plays a major role. To mark a flag, you need to familiarise yourself with Facebook data. To get the insights, you need to setup a page for your company. This gives you information about who visited your website, saw your post, liked your website, and shared it.
Analytics on E-commerce
In tough competition, business owners need to survive and thrive. In order to survive in the market, they have to become big decision makers. Web Analytics plays a critical role here.
E-commerce Analytics allows you to figure out the acquisition, user behaviour, and conversion of clients. You can get relevant information about your sales volume, product revenue, and conversion sources from Google Analytics. To find out where your company is and to increase e-commerce sales, generate leads and increase brand awareness, you need to retain all this information.
Analytics for mobile devices
Mobiles have emerged in the past two decades as one of the most important instruments. It alters the way individuals communicate and innovate. This has led to mobile app-driven marketing.
It has proven easy to navigate and engage mobile applications. In order to make their way perfect, webmasters and online company makers need to take advantage of mobile apps. You'll need to acquire new users, engage with them and earn revenue once you're done with making a mobile app. You need mobile analytics for this. It allows advertisers to better measure their apps.