Web Analytics - Google Analytics

• Web Analytics - Google Analytics Lesson

  Analytics Tools provide an insight into your website's efficiency, the actions of visitors, and data flow. These instruments are inexpensive and simple to use. They are also free sometimes.

  
  

  Analytics from Google 

  
  

  Google Analytics is a free analytical tool that offers accurate web traffic statistics. More than 60 per cent of website owners use it.

  
  

  Google analytics lets you monitor and calculate (as seen in the above image) visitors, traffic sources, targets, conversion, and other metrics. This essentially produces reports on − 

  
  

  • Analysis of Viewers 
  • Review of Acquisition 
  • Analyzing actions 
  • Review of Conversions 
  • Let us address in depth each one of them. 

  
  

  Analysis of Viewers 

  
  

  As the name suggests, the analysis of the audience gives you an overview of the audience visiting your site along with their history of the session, page views, bounce rate, etc. Along with their geographical positions, you can trace both the latest and the returning users. You can track it − 

  
  

  • Under Demographics, the age and gender of your audience 

  
  

  • The scope of affinity and consumer segmentation under Interests. 

  
  

  • Language under Geo and place. 

  
  

  • New and returning guests, their frequency, and behavioural commitment. 

  
  

  • Browsers, operating systems, and the technology audience's network. 

  
  

  • Info for Mobile Devices under Mobile.

  
  

  • Reporting the Custom Attribute under Custom. This report displays the Custom Modules operation that you have generated to capture the selections. 

  
  

  • Under Benchmarking, benchmarking platforms, locations, and computers. Benchmarking enables you to equate the metrics with other industries that are related. So in order to overtake the market, you may plot what you would incur. 

  
  

  • User activity flow under Users flow to see the route on your website they took.

  
  

  Review of Acquisition 

  
  

  Acquisition means 'acquiring.' To find out the origins from which your web traffic originates, acquisition research is carried out. You may use acquisition analysis to − 

  
  

  • Capture traffic from all sources, source/medium specific, and from referrals. 

  
  

  • AdWords trace traffic (paid search). 

  
  

  • See search engine traffic. Queries, activated landing pages, and geographical summaries can be seen here.

  
  

  • Track traffic on social media. This allows you to describe networks where your users are involved. Referrals can be seen from where the traffic originates. You will also have a view of the activities of your hub, follow-up bookmarking pages, etc. You can take a look at your endorsements in depth on the same page. It allows you to calculate the effect of your website's social media. 

  
  

  • See what plug-ins have helped you with traffic. 

  
  

  • Take a look at all the campaigns that you have produced on your website with comprehensive statistics.

  
  

  Analyzing actions 

  
  

  Analysis of actions tracks the behaviours of users on a website. In the following four parts, you will find behavioural data. 

  
  

  Site Content 

  This demonstrates how many pages have been viewed. The extensive data engagement can be seen in all pages or in segments such as material drill-down, landing pages, and exit pages. The drill-down of content breaks down data into sub-folders. The landing page is the page where the user lands, and where the user leaves the site is the exit page. 

  
  

  Site Speed 

  You can collect page load time, speed of execution, and output data here. You will see how easily the page can be parsed by the browser. You can also calculate page timings, user timings, and get feedback for speed. This allows you to realise where you are lagging. 

  
  

  Domain Search

  This gives you a complete image of how your site is searched by users, what they typically look for and how they arrive at a specific landing page. Before landing on yours you should examine what they are looking for.