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Content Marketing - Challenges
Content marketing provides fantastic brand and business-building opportunities, which is why over 40 percent of their budgets are now spent on content management by the most successful marketers.
Unfortunately, several businesses waste time and resources because they don't know how to build content that communicates with their target audiences and affects them. This points to the underlying dilemma of certain brands struggling to resolve a variety of main obstacles in content marketing.
1. Making material of high quality
- Content is one of the most successful ways for a brand or organization to be marketed, but it must be of the standard that consumers want and expect to see.
- This means preventing the production of more of the same material that others already create and giving something new that is of real value to readers.
2. Consistently producing material
- You must create content regularly if your brand is to be taken seriously as a thought leader.
- Unfortunately, doing so is the greatest content marketing challenge they face for 60 percent of marketers.
- One of the key reasons content is generated erratically is that there is no recorded content strategy in place for most organizations.
- A transparent content plan will help ensure that the content is prioritized and that its value is communicated.
3. Prioritizing experience in advertising
- It takes journalistic, architecture, artistic and technological skills to produce quality content.
- If you are going to create in-house material, either by reallocating workers who have the expertise or hiring new talent, you may need to set up a team.
- Alternatively, if you lack the internal resources to produce enough content to make an impact, as increasing numbers of businesses are doing, you might select an external entity to manage the entire operation.
4. Understanding various buyer personas as part of your approach
- Your consumers are a diverse ecosystem of people who choose to consume their content in various ways, not a homogeneous group.
- However, when you have taken the time to go deeper than just defining their gender, age or interests, you can only fully understand their disparate tastes.
- Think about developing not just one but many buyer personas and then creating various buyer styles to really interact with individual buyer types.
5. Manufacturing content in appropriate formats
- It's important to have a variety of formats to portray this diversity in order to accommodate a varied landscape when it comes to buyers.
- Make sure you use it to its utmost, especially when you've invested time and money in producing a flagship piece of content.
- To optimise exposure across a wide spectrum of platforms, make sure that it is repurposed across different formats, such as infographics, blogs, and podcasts.