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SEO - Content is the King
What Is SEO Content?
- It's useful to break down the phrase into its component parts to understand what marketers mean by SEO content:
- SEO "refers to the optimization of search engines or the process of optimising a website so that people can find it easily through search engines such as Google."
- We mean any information that lives on the web and can be consumed on the web by "content," (more on the different types of content below).
- So, putting together these two concepts: SEO content is any content created with the objective of attracting others.
Here’s a super-rapid update on what you're going to need to do to SEO your web content:
1. Keyword Research:
- It's best to do keyword research before you start writing if you want to generate traffic through search.
- In this way, you can concentrate on keywords for which there is already a certain amount of search volume, i.e. write to topics (or find keyword niches!) that people are already searching for information about.
2. Keyword Optimization:
For maximum searchability, know where and how to use keywords in your content.
3. Content Organization:
- In a logical way, the content on your site should be organised.
- Not only is this good for SEO, it also enables visitors to easily find other related content on your site.
4. Content Promotion:
Increase the visibility of new content you create by sharing and linking your content (both internally and from external sites) on social networks.
SEO Content Types -
Content from SEO may include any of the following:
1. Product Pages-
These are any retail e-commerce site's bread and butter. Both SEO content and a PPC landing page can serve as a nice product page.
2. Blog Posts -
- A blog is one of the easiest ways to create an effective SEO content stream on a regular basis.
- In general, blog posts are more engaging and more likely than product pages to attract links, so they can be a great way to build some power for your website.
- Think post, interview, or feature piece of news.
- This is the main type of material that you can find on most websites that are newspaper or magazine style.
4. Lists -
- A list is actually just a sort of post, but it's easier to search by framing it as a list.
- When contained in search results or in social media feeds, these types of titles often seem more clickable.
5. Guides -
- A guide is a longer piece of material that describes how to do something in depth.
- On your website, you can post a complete guide, or you can post a description or excerpt, requiring visitors to complete a registration form to read the full guide.
- This can be a good way to generate leads, but bear in mind that it is likely to minimise the amount of SEO traffic you can drive to the guide by setting up a registration wall.
- In general, there are fewer videos on the web than text pages; thus, by making a video instead of an post, it can be easier to rank on the first page for a competitive keyword.
- Videos can be a perfect way to target and reach an audience, depending on the sort of platform or company you operate.
- Consider making video guides about how your items can be used. Or demonstrate a process connected to your business.
7. Infographics -
- Infographics, or large-format images that contain a lot of information on a single topic (often in the form of graphs or charts), may accumulate a lot of page views and links.
- However, since so much of the content is embedded in the picture and thus not readable by search engines as text, it is important to optimise the rest of the page carefully.
- A slideshow is a way for a collection of linked images to be viewed.
- Pictures are often more important than text, suggest you're trying to show the Oscars what all the stars wore.
- Here again, it is important to SEO your title, captions, image file names and so on because there is less to "read" for the search engines.
9. Directories -
- A directory is a useful taxonomy of links around a given topic to sites or services.
- A perfume blog, for example, might create a directory of places to purchase perfume, from major department stores to small stores around the nation.